A place where we all have the chance to play a part in something big.
We want to create a future where glass is the leading choice for packaging: valued by consumers, preferred by brands and driven by a strong, united global industry.
Global Glass Collective is a movement, a cooperative with a shared goal: a call for the industry to wake up, come together and speak to the world.
For too long, we’ve been letting other materials get ahead. Fragmented industry messaging has diluted our impact and handed narrative control to competitors.
Aluminium’s sustainability story captures headlines, investment and policy favour.
Plastic’s scale and lobbying power enable it to defend its place in the market, even in the face of well-established negative consumer perceptions.
We know the challenges. We know the competition. But we also know that glass tells a story no other material can. We’re here to confront the challenges head-on.
We know this, our audiences know this. The challenge is to make this message resonate, loudly and clearly. Reminding the world why glass is, has been, and will remain, the most effective, most enduring and most sustainable packaging material we have.
Global Glass Collective is 100% behind glass and we have the data, the insights and the knowhow to mobilise industries, reach audiences and set a bold agenda that will lead us into the future with 100% clarity.
It’s time to reacquaint the world with our age-old story of transparency, strength and integrity, and we need you to play your part, 100%.